Stop sounding like everyone else's AI.
A content studio that learns your voice, so everything you publish sounds like you, and like a human wrote it. With a strategist in the room.
In today's fast-paced digital landscape, leveraging content is essential for businesses looking to maximize engagement and drive meaningful results across every channel.
Most "content strategy" is just publishing more and hoping. The teams that win pick one thing to be known for, then say it better than anyone else.
The problem
You can feel when a machine wrote it.
So can everyone reading you.
The internet is filling with content that's fluent, fast, and instantly forgettable. Same cadence, same hedges, same agreeable flatness. Every brand blurs into the next. Publishing it is the easy part. What it quietly costs you is the only thing you can't automate: sounding unmistakably like you.
Brand Voice · The Voice
It learns how you sound. Then it writes like you.
Teach it your voice once. Every draft after that comes back sounding like you wrote it, not like the internet's average.
The Voice learns you through a guided setup: your products and positioning, your personality, the words you reach for and the ones you'd never use, and the buyers you're writing for. Feed it your own writing and a sample you admire, and it builds a profile it holds to on everything it makes. The difference is not subtle.
Built from your own writing and a sample you admire.
Your strategist
Meet Cleo.
She's read everything about your brand. Never runs out of ideas. And she's in the room the whole time.
Cleo is your resident strategist. She scans your market for what's moving, tells you what's worth writing about and why, and turns a vague idea into a specific angle. Ask her where a draft is losing its way or what your audience actually wants to hear. She knows your voice, your goals, everything you've already published, and how it actually performed, so her answer is never generic. She doesn't write it for you. She makes sure you're writing the right thing.
Create · The Desk
A real workflow. Not a magic button.
Good writing is made in passes. You get each one, and you stay in control of all of them.
Start from a brief and get back a draft worth editing. Score checks it across seven dimensions: voice, pillar alignment, funnel fit, readability, CTA strength, keywords, and emotional arc. One click fixes what's weak. Then the Humanizer refines the piece through three passes, checking every paragraph until it reads the way a person writes. Nothing goes out that you didn't shape.
Campaigns · The Press
One idea becomes a whole campaign.
The best content doesn't stop at one post. It becomes a dozen.
Write one anchor piece, and The Press builds the campaign around it: the supporting posts, the angles, the assets that carry one idea across an entire funnel. Then Repurpose turns any piece into seven channels at once, each written for where it's going, with a different voice for your company page than for your founder's. One thing worth saying becomes everything you need to say it everywhere.
AI Detection
Publish with confidence.
Check how human your content reads before it ever goes out.
See how your writing scores for reading as human-written, powered by Originality.ai, right before you hit publish. You get a clear read on your work before anyone else does, so you're never guessing how it will land.
Analytics · The Loop
It learns what worked. Then it writes you more of it.
Most tools forget your content the moment you publish it. The Words Studio watches how every piece actually performs on your site, how long people read, how far they scroll, what makes them act, and Cleo turns that into her next recommendation.
She will tell you things like: your guides that open with a concrete number hold readers longer, or the topic nobody clicks on is quietly producing your most engaged buyers. Not vibes. Your numbers, from your readers, turned into what to write next.
A tool writes. A strategist learns. Every piece you publish makes the next one smarter.
Analytics that respect your readers.
One tracking line on your site. No cookies. No fingerprinting. No identity resolution, ever. We measure how your content performs, never who is reading it, and we built the system so it cannot do otherwise. Your readers stay anonymous. You still learn everything that matters.
Anonymous · No personal trackingHow-to pieces are earning a higher read rate than your thought-leadership essays, but the essays drive more outbound clicks per view.
Write this →Example insight.
Pricing
Simple plans. No surprises.
Every plan is priced in credits, and you always see exactly what each action costs.
Starter
For finding your voice and getting started.
Pro
For publishing consistently.
Includes a 14-day free trial.
Scale
For teams producing content at volume.
Need more in a busy month? Add credit packs from $50, and pack credits roll over month to month.
Asking Cleo is included on every plan. Only deep research draws credits.
Content analytics are included on every plan and never cost credits.
Make something that sounds like you.
Not more words. Words worth reading, and worth signing.