Privacy Policy

Last Updated: October 26, 2026

Sphere Data Solutions Group, LLC, doing business as The Words Studio ("The Words Studio," "we," "us," or "our"), provides an online content-creation platform that helps you write, refine, and manage content (the "Service"), available at thewords.studio and app.thewords.studio.

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you create an account, use the Service, or otherwise interact with us in connection with The Words Studio.

Scope of this Policy. This Policy applies only to The Words Studio. It does not apply to the separate identity-resolution services or other brands operated by Sphere Data Solutions Group, LLC, which are governed by their own privacy policies. The Words Studio offers an optional, anonymous content-analytics script that customers may place on their own websites; it is described in Section 10 and cannot identify individual visitors. The Words Studio does not perform identity resolution and does not sell your personal information. On our public website, thewords.studio, we use Google's advertising tag so we can show our ads to people who have visited it (remarketing). California law calls this "sharing" for cross-context behavioral advertising, and you can opt out, as described in Sections 7 and 10.4. The app, app.thewords.studio, does not run this tag. To measure our own ads on Google Search, we send Google limited information when you start a trial or a paid subscription, as described in Section 10.3. See Sections 4 and 10. Our own website, thewords.studio, also runs CrescoHQ, the marketing platform operated by Sphere Data Solutions Group, LLC, as described in Section 10.1.

By accessing or using the Service, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, do not use the Service.

1. Information We Collect

1.1 Information You Provide Directly

Account information. When you register, we collect your name, email address, password (stored in hashed form), and may collect your business or organization name and your role.

Billing information. When you subscribe to a paid plan or purchase credits, payment is processed by our payment processor, Stripe. Stripe collects and stores your payment card details; we do not store full payment card numbers. We retain limited billing records such as your plan, transaction history, billing status, and the partial card identifiers Stripe provides to us.

Content you create and submit. The Service is built for you to create content. We collect and store the material you provide and generate through the Service, which may include briefs and prompts, brand and voice information you supply (such as writing samples and voice profiles), drafts, generated text, generated images, and related project material (collectively, "Customer Content").

Communications. If you contact us for support or otherwise, we collect the information in your messages and our correspondence with you.

1.2 Information Collected Automatically

When you use the Service, we and our infrastructure providers automatically collect certain technical information needed to operate and secure the Service, including your IP address, browser type and version, operating system, device identifiers, and log and usage data such as the features you use, actions you take, and the dates and times of access.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies for purposes that are limited to operating the Service, such as keeping you signed in, remembering your preferences (including your light or dark theme setting), maintaining security, and understanding basic product usage so we can improve the Service.

Inside the app, app.thewords.studio, we do not use cookies for cross-context behavioral advertising, and we do not allow third-party advertising networks to track you. On our public website, thewords.studio, Google's advertising tag uses cookies or device identifiers for remarketing, as described in Section 10.4, unless you opt out. You can manage cookies through your browser settings, though disabling certain cookies may prevent the Service from functioning properly (for example, you may not be able to stay signed in). The optional content-analytics script described in Section 10 does not use cookies; it stores a random identifier in the visitor's browser local storage on the customer's own website. Our own website, thewords.studio, also runs a script from CrescoHQ, the marketing platform operated by Sphere Data Solutions Group, LLC. It stores a random visitor identifier and a random session identifier in your browser's local storage and session storage. It does not set cookies, but it reads a CrescoHQ cookie if one is already in your browser. See Section 10.1.

If you reach thewords.studio by clicking one of our ads on Google, Google adds a click identifier to the link. Our website keeps that identifier in your browser's session storage while you browse and adds it to the sign-up link for app.thewords.studio. When you create an account, we save it with your account. Our website does not use a cookie for this. Google's advertising tag, described in Section 10.4, may also store the identifier in a Google cookie on thewords.studio unless you opt out. We use the identifier only to measure our ads, as described in Section 10.3.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain the Service, including generating, scoring, and refining content at your direction;
Create and manage your account and authenticate you;
Process your subscription, credits, payments, and trials, and send related billing and transactional messages;
Provide customer support and respond to your requests;
Monitor, secure, and improve the Service, including troubleshooting, testing, and developing features;
Measure which of our ads on Google Search lead to trials and paid subscriptions, as described in Section 10.3;
Show our ads to people who have visited thewords.studio, on Google Search and on other sites and apps where Google shows ads, as described in Section 10.4;
Detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms;
Comply with applicable laws and legal obligations and enforce our agreements; and
Send you service-related notices and, where permitted, product communications (you can opt out of non-essential communications at any time).

3. How We Process Customer Content and AI

The Service uses artificial-intelligence tools to generate and refine content. To provide these features, your Customer Content (such as a brief, a draft, or a voice sample) is transmitted to and processed by the third-party AI providers that power the Service, including our content-generation provider (Anthropic) and our content-detection provider (Originality.ai). This processing happens solely to deliver the features you request and return results to you.

We do not use your Customer Content to train our own models, and we do not sell your Customer Content. Our AI subprocessors process your Customer Content under their own terms and on our behalf to provide the Service.

You retain ownership of your Customer Content, as described in our Terms of Service.

4. How We Disclose Information

We do not sell your personal information. We share limited activity on thewords.studio with Google for remarketing, as described in Section 10.4, unless you opt out. Otherwise, we disclose information only as follows:

4.1 Service Providers (Subprocessors)

We share information with third-party companies that perform services on our behalf and process information only to provide services to us. These currently include:

Stripe: payment processing and billing;
Amazon Web Services (AWS), including Simple Email Service (SES): transactional email delivery and related infrastructure;
Neon: database hosting (storage of account data and Customer Content);
Cloudflare: content delivery, security, and object storage (including generated images via Cloudflare R2);
Anthropic: AI content generation;
Originality.ai: AI-content detection and scoring; and
Google: measuring the performance of our own ads on Google Search. Google processes this information on our behalf under the Google Ads Data Processing Terms. See Section 10.3.

4.2 Legal and Safety

We may disclose information if we believe in good faith that disclosure is reasonably necessary to comply with applicable law or legal process, to enforce our Terms and policies, or to protect the rights, property, or safety of The Words Studio, our users, or others.

4.3 Business Transfers

We may disclose or transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, or in the event of insolvency or bankruptcy.

4.4 With Your Consent

We may disclose information for other purposes with your consent or at your direction.

5. Data Retention

We retain your account information and Customer Content for as long as your account is active and for a reasonable period afterward as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated Customer Content as described in Section 7. We may retain limited records (such as billing and transaction history) as required for legal, tax, and accounting purposes, and we may retain de-identified or aggregated information indefinitely.

6. Data Security

We use reasonable technical, administrative, and physical safeguards designed to protect personal information against unauthorized access, loss, alteration, or misuse, including encryption in transit, hashed passwords, and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on where you live, you may have rights under applicable privacy laws (such as the California Consumer Privacy Act and similar U.S. state laws), subject to certain exceptions. These may include the right to:

Access / Know the personal information we hold about you;
Delete personal information we have collected from you;
Opt out of the "sharing" of your personal information for cross-context behavioral advertising (also called targeted advertising);
Correct inaccurate personal information; and
Be free from discrimination for exercising your rights.

No sale. Your choice on sharing. We do not sell personal information. We share limited activity on thewords.studio with Google for remarketing (Section 10.4). To opt out, use the Do Not Sell or Share My Personal Information link at the bottom of every page of thewords.studio; it takes effect in that browser right away. We also treat a Global Privacy Control signal from your browser as an opt-out, with no further step from you. When we report trials and subscriptions to Google to measure our own ads (Section 10.3), Google processes that information on our behalf as a service provider, and we do not use that reporting for remarketing.

How to exercise your rights. Contact us at support@spheredsg.com or by mail at the address in Section 11. Please include enough detail for us to understand and respond to your request, and the email address associated with your account. We may need to verify your identity before acting on your request.

8. Children's Privacy

The Service is intended for business users and is not directed to anyone under 18 years of age. You must be at least 18 to use the Service. We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has provided us personal information, contact us at support@spheredsg.com and we will take reasonable steps to delete it.

9. International Users

We are based in the United States, and the Service is intended for users in the United States. If you access the Service from outside the United States, your information may be transferred to, stored in, and processed in the United States.

10. Content Analytics

The Words Studio includes an optional analytics feature. If you turn it on, you place a small script on your own website. It measures how the content you publish performs: page views, how long readers stay, how far they scroll, which traffic sources send readers who actually read. That is the entire purpose. It tells you how your content is doing, never who is reading it.

Here is exactly what the script collects from a visitor to your site:

The page they viewed (its address and title) and the page that referred them
Scroll depth and time on the page
Campaign tags (UTM parameters) if they were on the link the visitor clicked
Screen width, so you can see whether your content works on phones
A random identifier, created by the browser itself, so repeat visits can be counted without knowing anything about the person

Here is what the script itself never collects and never does. These are design guarantees, not policy preferences. The script has no fields, code paths, or ability to do the following:

No identity resolution. Nothing connects a visitor to a name, email, company, household, or profile, and nothing ever will. We built the script so that this is impossible, not merely switched off.
No cookies. The script does not read or write cookies at all.
No fingerprinting. No canvas, font, plugin, or hardware inspection. Screen width is the only device signal, and it cannot identify anyone.
No IP address storage. Visitor IP addresses are never written to our database.
No third-party calls. The script talks to exactly one endpoint, ours. Visitor data is never sent to, shared with, or enriched by any other service, including any other product our parent company operates.

Separately, here is our guarantee about how we use the anonymous, per-visit data we do store (the random identifier described above and the events tied to it). We do not offer a per-visitor view. Dashboards show totals and per-article numbers only. There is no screen, report, or export in the product that lets anyone look up a single visitor's activity, and we will not build one.

Two practical notes for customers who install the script. First, you are responsible for your own site's privacy disclosures; we recommend a sentence in your policy noting that you use anonymous, aggregate content analytics, and you are welcome to link to this section. Second, depending on your jurisdiction, anonymous analytics may still require disclosure in your cookie or consent notices even though no cookies are used, because the script stores its random identifier in the browser's local storage. When in doubt, disclose.

10.1 Analytics on our own website

Our own website, thewords.studio, runs two scripts.

The first is the content-analytics script described above, under the same guarantees. We measure our own content the way you would measure yours.

The second is CrescoHQ, the marketing platform operated by Sphere Data Solutions Group, LLC. Unlike our content-analytics script, CrescoHQ is not anonymous. It records page views, scroll depth, time on page, clicks, clicks on phone numbers, and form submissions. With each event it sends the page address and path, the referring page, the utm_source, utm_medium, and utm_campaign values in the link you followed, a random visitor identifier, and a random session identifier. It stores those identifiers in your browser's local storage and session storage. It does not set cookies, but it reads a CrescoHQ cookie if one is already present, so a visit can be connected to a contact record we already hold. This data is sent to track.crescohq.com, which Sphere Data Solutions Group, LLC operates. CrescoHQ's identity-resolution feature is turned off for thewords.studio, so no third-party identity service is called.

If you reach thewords.studio by clicking a link in an email we sent you, the link carries an identifier for your email record. Your visits can then be connected to that record, so we know which pages you read and can decide what to send you next.

To stop these emails, use the unsubscribe link in any email we send. To ask us to stop connecting your visits to your email record, or to delete that record, contact us using the details in Section 11. We do not sell this information to any third party. We use it for our own marketing: to decide which emails and content to send you and to measure how our campaigns perform. CrescoHQ does not send Google any of the website activity described in this section. The only information CrescoHQ sends Google is described in Section 10.3. Google's own advertising tag on thewords.studio is separate and is described in Section 10.4.

10.2 The plain-language summary

The content analytics we sell to you respect the reader. If a competitor's product answers "who visited your site," ours answers "which of your articles are worth reading." We think that is the only version of content analytics a content company should be proud to sell, and it is the only version we will ever build into The Words Studio.

10.3 Measuring our ads on Google

We advertise The Words Studio on Google Search. To see which ads lead to trials and paid subscriptions, CrescoHQ reports those two events to Google. It reports nothing else.

When you start a trial or a paid subscription, CrescoHQ sends Google:

Which event happened (a trial or a paid subscription) and when;
The event's value, if it has one, such as the price of a paid subscription;
A reference number for the event, so Google counts it only once;
The Google click identifier described in Section 1.3, if you reached us from one of our Google ads; and
Your account email address, hashed with SHA-256 before we send it.

A hash turns your email address into a fixed string of letters and numbers. We send the hash, not your email address. Google uses the click identifier and the hash to match the event to a click on one of our ads.

In this reporting, CrescoHQ does not send Google your name, password, billing details, Customer Content, the pages you read on thewords.studio, or any data from the content-analytics script described in Section 10.

Google processes this information on our behalf under the Google Ads Data Processing Terms. Google states that it uses this data only to provide services to us and does not share it with other advertisers.

If you have questions about this reporting, or want us to delete your records, contact us using the details in Section 11.

10.4 Remarketing on our website

Our public website, thewords.studio, runs Google's advertising tag. The app, app.thewords.studio, does not.

When you visit thewords.studio, the tag lets Google record the visit, so we can show you our ads later on Google Search and on other sites and apps where Google shows ads. Third-party vendors, including Google, show our ads on sites across the internet, and they use cookies or device identifiers to serve ads based on your past visits to our website.

With each visit, Google receives the address of the page you viewed, the page that referred you, information about your browser and device, your IP address, and Google's own cookies or identifiers. This tag does not send Google your name, your email address, or anything you do inside the app. Google uses this information as described in its own privacy policy, at policies.google.com/privacy.

How to opt out:

Use the Do Not Sell or Share My Personal Information link at the bottom of every page of thewords.studio. It turns off remarketing in that browser.
Turn on Global Privacy Control in your browser. We treat it as an opt-out.
Opt out of Google's use of cookies or device identifiers for personalized ads at Google's Ads Settings, adssettings.google.com.

An opt-out applies to the browser and device you use. If you clear your browser's storage, use our link again.

If you visit from the European Economic Area, the United Kingdom or Switzerland, the tag does not set advertising cookies or add you to our remarketing audience.

11. Changes to This Policy and Contact

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date, and if changes are material we may provide additional notice. Your continued use of the Service after changes become effective means you accept the revised Policy.

If you have questions about this Privacy Policy or your choices:

Sphere Data Solutions Group, LLC (d/b/a The Words Studio)
Attn: Privacy
707 Buena Rd., Lake Forest, IL 60045
Email: support@spheredsg.com